Howie Mann - Startup Strategy

Startup Strategy


I'm Howie Mann. I love learning how businesses are built and why they fail. I've worked on both sides of business, from strategy and finance to product and marketing and share what I have learnt here.

My site has no ads, sponsored posts or affiliate links. My motivation is to write about topics I am trying to understand.

You can contact me by email at

Popular Articles

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How Much is YouTube Worth? Over US$180bn in 2022

Google acquired YouTube for US$1.6bn in 2006. In 2022, YouTube could be worth over US$180bn achieving a +110x return. Analysis of YouTube revenue and usage statistics and...

Sep 6, 2022 | 17 minute read


yt valuation comparison

The IKEA Effect - Why people fall in love with their own ideas

When and why the IKEA effect causes people to overvalue their own ideas. Examples of organisational pitfalls of the IKEA effect. 4 ways you can defend against...

Sep 3, 2022 | 6 minute read



SEO Keywords for Demand Generation - A Content Marketing Playbook

5 tactics for picking topics that drive demand generation. 1) How to Brainstorm Use-Cases; 2) SEO Keyword Planner Tool Tips; 3) Competitor Content Assessment Framework; 4) What...

Aug 6, 2022 | 11 minute read


keyword target

How the US Air Force Ditched the "Average" and Saved Lives

The average is a myth. Understand the pitfalls of the average and how it can conceal useful information. How the US Air Force threw out the average...

Jul 1, 2022 | 3 minute read



How to Run a Growth Experiment - Learn the 4 Steps

4 steps to a successful growth experiment: 1) Hypothesis; 2) Trigger; 3) Action; 4) Measure. Practical example for how teams can run growth experiments quickly and cheaply....

Feb 25, 2022 | 5 minute read



Finite State Machines - A Common Tool for Product Owners, Designers & Developers

How Finite State Machines allow cross-functional teams to visually design complex logic before committing expensive resources to design and code implementation....

Nov 26, 2021 | 5 minute read


fininte state machine

5 Questions to Ask to Find Product Market Fit - User Interviews

5 user interview questions to validate product market fit: 1) What progress are you trying to make?; 2) What is the hardest thing about making progress?; 3)...

Sep 18, 2021 | 4 minute read



Invert, Always Invert - Find out how to kill pilots

How Charlie Munger used the inversion process to save the lives of pilots during WWII. How inversion helps frame innovative solutions in productivity, product design, and project...

Aug 7, 2021 | 4 minute read



How to Increase User Engagement - 3 Learnings from Psychology

How to build habit forming products: 1) Deliver unexpected rewards; 2) Trigger based on environment; 3) Repeat easy to perform actions...

May 29, 2021 | 5 minute read


hero habit

The Basics of Valuation

Understand the principles of intrinsic valuation. How to explain WACC to anyone. What are the most important factors when valuing a company. ...

May 4, 2019 | 4 minute read


what would you pay

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