Howie Mann Blog

Startup & Investing Advice

Articles > marketing (4)

Posts, tutorials and musings that have helped me in the world of startups and investing.

How to Target SEO Keywords for Demand Generation - A Content Marketing Playbook

August 6, 2022 | 11 minute read


5 tactics for picking topics that drive demand generation. 1) How to Brainstorm Use-Cases; 2) SEO Keyword Planner Tool Tips; 3) Competitor Content Assessment Framework; 4) What to Write About; 5) Keyword Goal Tracking Template

How to Run a Growth Experiment - Learn the 4 Steps

February 25, 2022 | 5 minute read


4 steps to a successful growth experiment: 1) Hypothesis; 2) Trigger; 3) Action; 4) Measure. Practical example for how teams can run growth experiments quickly and cheaply.

5 Questions to Ask to Find Product Market Fit - User Interviews

September 18, 2021 | 4 minute read


5 user interview questions to validate product market fit: 1) What progress are you trying to make?; 2) What is the hardest thing about making progress?; 3) Tell me about the last time you encountered the struggle; 4) What solutions have you previously tried? 5) What didn’t you love about those solutions?

How to Rank Without Backlinks [Free Template]

April 30, 2019 | 9 minute read


What are backlinks? Do you need SEO backlinks to rank? The answer is no. Here is a framework to show you how. Without creating backlinks, we built SEO to be our largest acquisition channel for a world class SaaS company.

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