Howie Mann - Startup Strategy


Startup Strategy

Articles > marketing (7)

marketing topics

Commitment Bias - Examples and Observations

How commitment bias is used to influence people: 1) Organised crime loyalty; 2) Selling more toys; 3) Good product reviews...

Oct 7, 2022 | 4 minute read

productmarketing

commitment-bias

How to Fail to Find Product Market Fit

3 steps to guarantee your startup will fail to find product-market fit: 1) Ask customers what they want; 2) Build for big markets; 3) Promise big returns...

Oct 5, 2022 | 2 minute read

productmarketing

fail

How to Build a Content Creation Engine - Playbook & Template

5 step playbook to build a marketing content creation engine: 1) Set a marketing objective; 2) Plan topics by SEO keywords; 3) Track team productivity; 4) Measure...

Aug 19, 2022 | 9 minute read

marketingmanagement

content-creation

SEO Keywords for Demand Generation - A Content Marketing Playbook

5 tactics for picking topics that drive demand generation. 1) How to Brainstorm Use-Cases; 2) SEO Keyword Planner Tool Tips; 3) Competitor Content Assessment Framework; 4) What...

Aug 6, 2022 | 11 minute read

marketing

keyword target

How to Run a Growth Experiment - Learn the 4 Steps

4 steps to a successful growth experiment: 1) Hypothesis; 2) Trigger; 3) Action; 4) Measure. Practical example for how teams can run growth experiments quickly and cheaply....

Feb 25, 2022 | 5 minute read

productmarketing

guess_vs_experiment

5 Questions to Ask to Find Product Market Fit - User Interviews

5 user interview questions to validate product market fit: 1) What progress are you trying to make?; 2) What is the hardest thing about making progress?; 3)...

Sep 18, 2021 | 4 minute read

productmarketing

beware_solutions_seeking_problems

How to Rank Without Backlinks [Free Template]

What are backlinks? Do you need SEO backlinks to rank? The answer is no. Here is a framework to show you how. Without creating backlinks, we built...

Apr 30, 2019 | 9 minute read

marketing

unnamed

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