Howie Mann - Startup Strategy

Startup Strategy

Articles > product (12)

product topics

Cognitive Reflection Test - Examples of Reacting vs Checking

Why 50% of Harvard, MIT and Princeton students get the bat and ball problem wrong. 1) The Bat and Ball Problem; 2) How to Improve Your CRT...

Dec 2, 2022 | 4 minute read



Commitment Bias - Examples and Observations

How commitment bias is used to influence people: 1) Organised crime loyalty; 2) Selling more toys; 3) Good product reviews...

Oct 7, 2022 | 4 minute read



How to Fail to Find Product Market Fit

3 steps to guarantee your startup will fail to find product-market fit: 1) Ask customers what they want; 2) Build for big markets; 3) Promise big returns...

Oct 5, 2022 | 2 minute read



The IKEA Effect - Why people fall in love with their own ideas

When and why the IKEA effect causes people to overvalue their own ideas. Examples of organisational pitfalls of the IKEA effect. 4 ways you can defend against...

Sep 3, 2022 | 6 minute read



How the US Air Force Ditched the "Average" and Saved Lives

The average is a myth. Understand the pitfalls of the average and how it can conceal useful information. How the US Air Force threw out the average...

Jul 1, 2022 | 3 minute read



How to Solve the Right Problem - 4 Simple Questions to ask

Ask: 1) Whose problem is it really? 2) What is their problem? 3) Where does the problem come from? 4) Do we really need to solve the...

Jun 17, 2022 | 6 minute read



How to Run a Growth Experiment - Learn the 4 Steps

4 steps to a successful growth experiment: 1) Hypothesis; 2) Trigger; 3) Action; 4) Measure. Practical example for how teams can run growth experiments quickly and cheaply....

Feb 25, 2022 | 5 minute read



Finite State Machines - A Common Tool for Product Owners, Designers & Developers

How Finite State Machines allow cross-functional teams to visually design complex logic before committing expensive resources to design and code implementation....

Nov 26, 2021 | 5 minute read


fininte state machine

5 Questions to Ask to Find Product Market Fit - User Interviews

5 user interview questions to validate product market fit: 1) What progress are you trying to make?; 2) What is the hardest thing about making progress?; 3)...

Sep 18, 2021 | 4 minute read



Invert, Always Invert - Find out how to kill pilots

How Charlie Munger used the inversion process to save the lives of pilots during WWII. How inversion helps frame innovative solutions in productivity, product design, and project...

Aug 7, 2021 | 4 minute read



How to Increase User Engagement - 3 Learnings from Psychology

How to build habit forming products: 1) Deliver unexpected rewards; 2) Trigger based on environment; 3) Repeat easy to perform actions...

May 29, 2021 | 5 minute read


hero habit

5 Key UX Design Principles - How to Make Products User Friendly

Learn the 5 Ways to Make Your Products User Friendly: 1) Affordances, 2) Signifiers, 3) Mapping, 4) Feedback, 5) Conceptual Model. Recognize deliberate design from the hugely...

Jan 17, 2021 | 6 minute read



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