Articles > product (20)
Prospect Theory: Examples from Big Tech
Aug 18, 2023 | 4 minute read
How Amazon, Google, OpenAI leverage prospect theory in...
How to respond to product feature requests? Ask “When was the last time”
Jul 21, 2023 | 3 minute read
Explore examples of revealing struggles from feature requests:...
Product Strategies to Modify Behavior - Lessons on Self Control
Apr 28, 2023 | 4 minute read
How to use findings from self control research:...
3 Alternatives to A/B Testing
Feb 25, 2023 | 5 minute read
What are the alternatives to A/B testing? 1)...
Kano Model - 3 Types of Product Features with Examples
Jan 13, 2023 | 5 minute read
How to prioritise product roadmap for customer satisfaction:...
Data Table UX: 5 Rules of Thumb
Dec 27, 2022 | 3 minute read
Data tables in web apps should help users...
User Interface Design: 5 Rules of Thumb
Dec 22, 2022 | 2 minute read
UI design patterns for web apps: 1) Use...
Availability Bias - Examples and How to Overcome
Dec 19, 2022 | 4 minute read
Availability heuristic occurs when we overestimate the frequency...
Cognitive Reflection Test - Examples of Reacting vs Checking
Dec 2, 2022 | 4 minute read
Why 50% of Harvard, MIT and Princeton students...
Commitment Bias - Examples and Observations
Oct 7, 2022 | 4 minute read
How commitment bias is used to influence people:...
How to Fail to Find Product Market Fit
Oct 5, 2022 | 2 minute read
3 steps to guarantee your startup will fail...
The IKEA Effect - Why people fall in love with their own ideas
Sep 3, 2022 | 6 minute read
When and why the IKEA effect causes people...
How the US Air Force Ditched the "Average" and Saved Lives
Jul 1, 2022 | 3 minute read
The average is a myth. Understand the pitfalls...
How to Solve the Right Problem - 4 Simple Questions to ask
Jun 17, 2022 | 6 minute read
Ask: 1) Whose problem is it really? 2)...
How to Run a Growth Experiment - Learn the 4 Steps
Feb 25, 2022 | 5 minute read
4 steps to a successful growth experiment: 1)...
Finite State Machines - A Common Tool for Product Owners, Designers & Developers
Nov 26, 2021 | 5 minute read
How Finite State Machines allow cross-functional teams to...
5 Questions to Ask to Find Product Market Fit - User Interviews
Sep 18, 2021 | 4 minute read
5 user interview questions to validate product market...
Invert, Always Invert - Find out how to kill pilots
Aug 7, 2021 | 4 minute read
How Charlie Munger used the inversion process to...
How to Increase User Engagement - 3 Learnings from Psychology
May 29, 2021 | 5 minute read
How to build habit forming products: 1) Deliver...
5 Key UX Design Principles - How to Make Products User Friendly
Jan 17, 2021 | 6 minute read
Learn the 5 Ways to Make Your Products...
